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e- Eighteen Insertion Order
Web18 Insertion Order
Marketing Deal Sheet
Categories For insertion Order
Max. Weight File Type Back Up Frames p/sec Flash Version Animation Limit not to exceed Close Button Click Tag
25kb swf gif/jpeg 12 frs-18frs Max. 8ver 8secs Please Put border to close button on (release) {
getURL (clickTag, "_blank");
}
CHECK LIST TO UPLOAD THE BANNERS
 
1.  All flash creatives to be in version 8 or below
 
2.  Banners for  Newsletter should be in GIF Format.
 
3.  Campaign schedule:- Start Date & End Date
 
4.  Please refer to site specs for dimensions & weight (kb limit) of creatives.
     Eg:-
http://adspecs.web18.in/moneycontrol.php for money control
 
5.  Click tag code -code for all flash creatives
on (release) {
getURL (clickTag, "_blank");
}
 

a) Click tag code - tracking URL

on (release) {

            getURL("Click tracking Url", "_blank");

Note : (Click tracking url will be provided by us once Landing page url is received.)

 
6.  Landing page URL for all creatives is required.
 
7.   If the flash has a movie clip, then they need to embed the clickTag outside the movieclip & not inside. If this is not done, then       though the ClickTag is fine the banner will not clickable...
 
8.  Close button code for site capture, Matrix and Expando.
     a)  On close button put the below mentioned code :

     on (press)
{
   gotoAndPlay("end");
}

    b) On last frame put the below mentioned code :
getURL("JavaScript:closesitecap()");
stop();
 
9.   Url for the Expando banner needs to be given to embed the ad server link. Also the script to be embed in the rollover mentioned is       below. (Only for Money control)

On normal Button

on (release) {

            getURL("Click tracking url", "_blank");

}

Note 1: (Click tracking url will be provided by us once Landing page url is received.)

The banner should expand after the delay of 10 Sec.

On first frame

 getURL("JavaScript:rc_h()");

On last frame

getURL("JavaScript:c_h()");

stop();

On replay

on (release) {

            gotoAndPlay(1);

}

On Close button

on (release) {

            gotoAndPlay("end");

}

Dimensions :
On expand  490x150
And on settle 180x150

 
Double Expando
Dimensions :
On expand  490x300
And on settle 180x300

Note : a) {end should be last frame of a creative}
            b) Close button should be at the top right corner of the creative with border around it.
 
10. Interviews Branding On Moneycontrol Homepage

on close button :

on (release) {
            gotoAndPlay("end");
}

on end frame :

stop();
getURL("javascript:intmc()");

on top button :

on (release) {

            getURL("Click tracking url", "_blank");

}

Dimension for gif logo : 150x37

Note : a)(Click tracking url will be provided by us once Landing page url is received.)
            b) Close button should be at the top right corner of the creative with border around it.


11. Udyans Coloumn Branding on Moneycontrol Homepage

On Close Button :

on (release) {
            gotoAndPlay("end");

}

On end Frame :

stop();
getURL("javascript:hprogress24()");

On top button :

on (release) {

            getURL("Click tracking url", "_blank");

}

Dimension for gif logo : 300x30

Note : a) Close button should be at the top right corner of the creative with border around it.
12. Market's Roundup Branding on Moneycontrol Homepage

On close button :

on (release) {
            gotoAndPlay("end");
}

On end frame :

stop();
getURL("javascript:mrup()");

on top button :

on (release) {

            getURL("Click tracking url", "_blank");

}

Dimension for gif logo : 70x30

Note : a)(Click tracking url will be provided by us once Landing page url is received.)
            b) Close button should be at the top right corner of the creative with border around it.

 
13.  Specs for the CNBC matrix ( Moneycontrol Homepage )

On Close button

on (release) {
 gotoAndPlay("end");
}

On last Frame

stop();
getURL("JavaScript:closefunction(); ");


Note : a) 'end' should be framelabel at last frame animation, nothing else should be there below end frame
            b) Close button should be at the top right corner of the creative with border around it.

 
14. Todays Market Action( Moneycontrol Homepage )

Script for Close button :

on (release) {

            gotoAndPlay("end");

}

Script on last frame (i:e  on :end” frame) :

stop();

getURL("javascript:tma()");

Script on top Button :

on (release) {

            getURL("Click tracking Url", "_blank");

Dimension for gif logo : 100x30

Note : a) Click tracking url will be provided by us once Landing page url is received.
            b) Close button should be at the top right corner of the creative with border around it.

 
15.Pagetake over( in.com)

On Close button

on (release) {
 gotoAndPlay("end");
}


on replay button

getURL("JavaScript:rc_h()");

on settle frame

(i:e 300x250)  :  getURL("JavaScript:c_h()");

On top button

on (release) {
            getURL("Click tracking url", "_blank");
}


Note : a) Click tracking url will be provided by us once Landing page url is received.
            b) Close button should be at the top right corner of the creative with border around it.

 
16. Expando( in.com)

On Close button

on (release) {
 gotoAndPlay("end");
}

on replay button  

getURL("JavaScript:rc_h()");

on  settle frame

(i:e 300x250)  :  getURL("JavaScript:c_h()");

On top button

on (release) {
            getURL("Click tracking url", "_blank");
}

Note : a) Click tracking url will be provided by us once Landing page url is received.
            b) Close button should be at the top right corner of the creative with border around it.

 
17.  Url for the rollover banner needs to be given to embed the ad server link. Also the script to be embed in the rollover mentioned is         below. (Only for Tech2)
On click to expand Or (On rollover)

getURL("JavaScript:rc_h()");
On last Frame (On rollout )

getURL("JavaScript:c_h()");

Click tag code - tracking

on (release) {

            getURL("Click tracking Url", "_blank");

Note : (Click tracking url will be provided by us once Landing page url is received.)

 
18. 300x100 Expando (Only for IBNlive)

getURL("javascript:setFlashSize_300('flashResizer_300',300,100)");

(Note : The above script should be put on 1st frame i:e where creative stage is 300x100)

getURL("javascript:setFlashSize_300('flashResizer_300',500,100)");


Note : a)The above script should be put on frame where creative expands i:e where creative stage is 500x100
            b)Pls don’t send 2 different flash files, make it in one single file
            c) Close button should be at the top right corner of the creative with border around it.

 
19. 728x90 Expando ( IBNlive)

728x90 (canvas size)

(Note: Expansion will happen from Top to Down)

fscommand("setFlashSize", "90");

(Note : The above script should be put on 1st frame i:e where creative stage is 728x90)

fscommand("setFlashSize", "202");

Note : a)The above script should be put on frame where creative expands i:e where creative stage is 728x200
            b)Pls don’t send 2 different flash files, make it in one single file
            c) Close button should be at the top right corner of the creative with border around it.

 
CHECK LIST IN ORDER TO CREATE A NEW BANNER
1.  Company logos in the following format
    EPS format /  CDR  format /  PSD  format / Fla
 
2.  Fonts
 
3.  Copy of the product
 
4.  Relevant Images
 
5.  Brief concept of the creative
Note :- Give 3 working days for showing the creative